Brandon Maddox

FFL123

Brandon’s first entry into the world of firearms was a recognition of the difficulties in navigating the process to get a Federal Firearms License. Armed with a background in sales and negotiation, Brandon crafted an ironclad process and guide for people looking to get their FFL. FFL123’s simple, repeatable approach to navigating the complex system of ATF licensing soon lead to a business boom that turned a part time endeavor into a full time business.

Once FFL123 became a full time endeavor, Brandon started working on how to make it better. By focusing on customer service that extended past the application process, FFL123 rose to prominence by offering ongoing industry assistance and contacts after the application process. 

Brandon continues to personally work with his FFL123 customers by offering personalized guidance  unheard of in the industry, and reinforcing his commitment to ensuring each and every FFL123 customer can get the FFL they apply for.

Today FFL123 has had over 100,000 customers and counting, making it the largest FFL guide program in the country.  Started in 2005 and acquired FFLkit.com in 2009.

Silencer Central

With the success of FFL123, Brandon turned to another part of the firearms market. Applying the same lessons and unwavering commitment to customer service that he did with FFL123, Brandon started what was then called South Dakota Silencer.

Recognizing that much of the silencer market focused on tactical and law enforcement sales, Brandon tapped the under served hunting and sport shooting market. By adopting a hunter focused sales approach through a regular presence at gunshows and even state fairs, South Dakota Silencer grew at a rapid pace, eventually being licensed in most Midwestern states.

South Dakota Silencer had always been intended to be easily scaled up in size as business grew. Using his executive level sales experience, Brandon turned a single location into a multi-state powerhouse and eventually chose to rename South Dakota Silencer to Dakota Silencer and then more recently Silencer Central in order to better reflect the growing nature of the business.

Today, Silencer Central is the largest silencer dealer in the United States, and has plans to expand to all 42 states where silencer ownership and use is legal. 

Silencer Central Innovations

Silencer Central has pioneered many innovations in the silencer industry. The BANISH Suppressor line of silencers was the first true user configurable, multi-caliber silencer intended for use on many different firearms. This innovative design allows owners to enjoy their purchase on all of their favorite hunting rifles, and has proven to be one of Silencer Central’s most popular offerings. 

Because silencer sales are heavily regulated, and the Federal registration process can take months, Brandon looked for a better way to serve his customers and streamline the purchase and transfer process. After hiring expert firearms attorney’s, Silencer Central was able to successfully petition the ATF for a unique variances to streamline the buying processes and improve the customer experience in acquiring a traditionally difficult item.

No other silencer dealer offers these unique services, which was developed specifically to serve the needs of rural customers, and to streamline the purchase and application process. 

In order to offer an objective understanding of silencer performance, Brandon purchased and imported high end military grade sound testing equipment so he could build his own sound testing laboratory. This is unique among silencer dealers, and allows Silencer Central to not only further develop and refine their BANISH Suppressor line, but also to offer superior customer service during the product selection process. 

Threading Central

Because many of Brandon’s silencer customers were hunters with rifles not setup to use silencers, another unique service was developed. It is important that a gun barrel be precisely threaded in order to properly mount and use a silencer. Rather than leave customers searching locally for threading services that may or may not be precise enough for the task, Silencer Central purchased a high end precision CNC milling machine, and hired specially trained staff to operate it.

Threading Central is a direct mail in barrel threading program for anyone looking to have their gun barrel precision threaded, and is a popular program with Silencer Central customers. By adding this service, Brandon not only successfully entered another market, but also is able to give his customers complete and total support for all their needs when buying a silencer.